innovationbootcamp2

Market Problems

Bootcamp A100

  • Identify problems in the market. Interviewing customers, recent evaluators and untapped potential customers
  • Validate urgent problems to show their pervasiveness in the market
  • Talking to the market, gathering data, detailed independent analysis
  • Inquisitive and strategic approach toward uncovering persona market problems
  • Facilitating productive interviews, focus groups and meetings
  • Creating Presentations
  • Primary research
  • Analytical thinking
  • Data synthesis

 

Win/Loss Analysis

Bootcamp A200

  • Understanding patterns tied to why evaluators did or did not buy a product
  • Uncover what steps they took in the buying process
  • Talking to the market, gathering data and doing detailed independent analysis
  • Objective (not involved in sales effort)
  • Gaining the trust of sales to evaluate the process, not the salespeople
  • Strategic thinking

Distinctive Competencies

Bootcamp A300

  • Identify, articulate and leverage the organization’s unique abilities to deliver value to the market
  • Defining how products are built, delivered, sold and supported
  • Taking a broader view of how the organization delivers value

 

Competitive Landscape

Bootcamp A400

  • Identify competitive and alternative offerings
  • Assessing the frame of reference when choosing the comparison universe (i.e., knowing what
    kind of problem you’re really solving and what kind of product you’re really offering)
  • Assess competitive strengths and weaknesses
  • Developing a strategy for winning against the competition
  • Talking to the market, data and detailed independent analysis
  • Strategic thinking

 

Asset Assessment

Bootcamp A500

  • Identify competitive and alternative offerings
  • Assessing the frame of reference when choosing the comparison universe (i.e., knowing what
    kind of problem you’re really solving and what kind of product you’re really offering)
  • Assess competitive strengths and weaknesses
  • Developing a strategy for winning against the competition
  • Talking to the market, data and detailed independent analysis
  • Strategic thinking

 

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