Focus
Market Definitions
Bootcamp B100
- Articulating segments using “problem-based segmentation”
- Map needs with target markets
- Analyze market segments to actively pursue fit/profit
- Ensure targeted segments are large enough to support the current and future business of the
product
Distribution Strategy
Bootcamp B200
- Determine which channels best align with markets’ buying preferences
- Research, Understanding, how users want to receive the product and how they want to use the product
- Determine the value or incentive for distributors and profitability model
Product Portfolio
Bootcamp B300
- Integrate products, services and partners into a set (or portfolio) focused on solving a problem for the market
- Manage the portfolio like a product (business plan, positioning, buying process, market requirements and marketing plan)
Product Roadmap
Bootcamp B400
- Illustrate the vision and
- Define Key phases of deliverables for the product
- Roadmap as a prediction, not a commitment
- Synthesize market needs with efficient developmental workflows
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