Marketing Plan

Boot Camp E100

  • Defining strategies and programs that generate awareness and leads for the upcoming fiscal period—including measurements and goals.

Revenue Growth

Boot Camp E200

  • Creating detailed, scalable model plans and budgets for selling products and services to new customers

Revenue Retention

Boot Camp E300

  • Defining detailed plans and budgets for ensuring customer loyalty and selling/upselling additional products and services to existing customers



Boot Camp E400

  • Defining specific launch goals and strategies
  • Developing launch plans and supporting documentation
  • Ensuring cross-organizational readiness
  • Tracking and communicate launch status


Boot Camp E500

  • Creating / Delivering thoughtful information to influence key market constituents
  • Influence key audiences via strong content
  • Delivering presentations to internal and external audiences
  • Building Thought Leadership Content/Channels


Boot Camp E600

  • Developing a lead nurturing process turning prospects into satisfied customers.
  • Upselling /Cross-selling existing customers on new products and services


Boot Camp E700

  • Identifying customers willing to participate in testimonials, case studies or reference accounts
  • Capture and share stories of customer success
  • Utilize advocates in a variety of programs including event and thought leadership


Boot Camp E800

  • Measure and tune product efforts to ensure alignment with corporate goals

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