Programs
Marketing Plan
Boot Camp E100
- Defining strategies and programs that generate awareness and leads for the upcoming fiscal period—including measurements and goals.
Revenue Growth
Boot Camp E200
- Creating detailed, scalable model plans and budgets for selling products and services to new customers
Revenue Retention
Boot Camp E300
- Defining detailed plans and budgets for ensuring customer loyalty and selling/upselling additional products and services to existing customers
Launch
Boot Camp E400
- Defining specific launch goals and strategies
- Developing launch plans and supporting documentation
- Ensuring cross-organizational readiness
- Tracking and communicate launch status
Awareness
Boot Camp E500
- Creating / Delivering thoughtful information to influence key market constituents
- Influence key audiences via strong content
- Delivering presentations to internal and external audiences
- Building Thought Leadership Content/Channels
Nurturing
Boot Camp E600
- Developing a lead nurturing process turning prospects into satisfied customers.
- Upselling /Cross-selling existing customers on new products and services
Advocacy
Boot Camp E700
- Identifying customers willing to participate in testimonials, case studies or reference accounts
- Capture and share stories of customer success
- Utilize advocates in a variety of programs including event and thought leadership
Measurement
Boot Camp E800
- Measure and tune product efforts to ensure alignment with corporate goals
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