Planning
Positioning
Boot Camp D100
- Formulate in-depth understanding of problems by segment and persona
- Describe the product by its ability to solve market problems
- Create positioning documents by segment and persona for use in external messaging
Buyer Experience
Boot Camp D200
- Research and document the buying process target personas use to select a product
- Create/Document understanding of the barriers that buyers encounter during their selection process
- Create a buyer’s journey map
- Assess available tools and support that align with each step of the buying process
Buyer Personas
Boot Camp D300
- Define typical buyers involved in the purchase of company products and services
- Create and share persona documents for each buyer type
- Communicate Understanding of win/loss and market interviews
- Trend-spotting from interviews with all components of market
- Making the persona “come alive” to all parts of the organization, keeping fresh and relevant
User Personas
Boot Camp D400
- Define the users of products or services.
- Q: Who do you need to solve problems for?
Use Scenarios
Boot Camp D500
- Illustrating market problems with the problem in context
- Create problem-based requirements
- Document, provide context on how the problem shows up in a day in the life of the user
Stakeholder Communications
Boot Camp D600
- Managing proactive communications with relevant stakeholders from strategy through execution (Board, Team, Investors, Departments)
- Providing relevant, timely, and easy to consume updates to all internal and external audiences
- Define key metrics and goals related to project progress and success
- Measure and report on progress toward metrics and goals
Our Sponsors and Supporters
